How do transcriptions help people find your podcast?

In this bonus episode, Travis explains how transcribing your podcast episodes helps you with search engine optimization (SEO) so that more people discover your podcast.

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Transcript

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Speaker 1 0:05

[inaudible]

Speaker 2 0:12

I think that , um , well I think the one I really am most curious about is you guys talk about the transcribing the episodes and you know , and , and how that works for your SEO. And my question is, so I have a website, we built it on wix and I, I built it myself, but it think it turned out pretty good. And, and, and, but I don't know where, where would I put my transcribed episode? Would it go on my website? And how does that, how does that help SEO? And , um, I guess I'm just a little bit confused. I'm not, because I'm not a big reader. That's why I podcast and don't write . So how do I use, do would I, would I put a transcribed episode on my website? What would I call that tab? Would that be the blog? Could you just help me out with that? I Dunno if that too broad of a question. No , that's a great question. So, so the transcription, if you're , if you're listening to this and you don't know what a transcription is, it's essentially you, you run your podcast episode through some software. And then out pops the written words of everything that you said with relative accuracy. Um, so the reason that you would use a transcription service is to basically take your audio and duplicate it into a new form of written content. So it's kind of like getting a two for one, right? You get a podcast episode and a blog post with the same amount of work. Um, the reason that's helpful for SEO search engine option optimization, which kind of goes back to your question, is that it gives Google more content to search through, right? So most podcast episode pages, it's like the title, you know, a little burl little blurb, like the episode description and then your audio player. And that's about it. So that's all the information that Google has to, to figure out is this what this person is searching for? So, so with using your transcripts on your website, you're essentially giving Google more content to sift through to be more confident putting your page as a results in their search. So that's, that's how from a very high level SEO works. So what you would want to do is on the episode page , uh , you can either get a plugin that's like a floating window that has its own scrolling bar. I've seen Pat Flynn and some others do that. So it doesn't take up a ton of room on your page. Or You could literally just copy and paste your transcript into the bottom below your episode description and just put like transcript as the title of that section, right? And then if somebody wants to read it, they can read it, but it's there for Google to crawl through and to , to figure out what is this page about, what's the information that's on this page, what's in this podcast? So when somebody types in somebody's name that you interviewed or they type in a topic that you discussed in your podcast episode, Google's able to find that information. That's that's, that's how it helps you get discovered from people that don't, don't listen to your podcast yet . Now if you want to go one step further and really take advantage of using transcripts on your website, you want to do a little bit of research into what people are looking for around your, your genre or your category, right? And then think what things are really popular right now in eventing , right? So you mentioned that the Pan Am Games are coming up soon, right? And so there are going to be more people searching for a venting related material around the pan and games. So if you know that and you say, let's do an episode and we're kind of kind of theme it around somebody who maybe is going or somebody who's a part of it. And we're going to, you know , talk about these, this event that's coming up, we're gonna talk about how it affects the venting. And then when we add the transcript in to our website, Google is now thinking when somebody searches for the venting Pan Am Games, here's a great search result. Here's a page that talks about that. So that's, that's taking like one step further. Not just copy and pasting the transcript into your website. But thinking about what are the things that people are gonna be searching for around your podcast and making sure that that information is in your website. Does that make sense? Yeah . So, so that's where, that's the kind of the part that I didn't understand that you just, it's, it's gonna help the podcast because people are gonna people may not read the transcript, but they might say, well I can read this however many hours worth of reading or I can just click on this and listen. So then, so then people would say, oh, but that'll bring more people from Google looking for the person or whatever. Whatever's in that body of the interview, it'll bring them to it. They can either read it or any , just be easy and just listen to it . Click, click, play. Correct. I get it . I get a Travis, thank you for answering that. I um , I'm a little slow sometimes on the uptake side . That's all right. That's right. Thank you for that. That's a great question though. I think , uh, cause it's not super obvious or super, you know, evident like how to use it or how to get the best bang for your buck on it.

Speaker 1 5:39

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